7. November 2025

New brand identity and new website at Waterjet

Waterjet has refreshed its brand identity, introducing a new claim and a completely redesigned website. The new look makes content easier to access – clearly structured and easy to navigate.

Waterjet AG has comprehensively revised its brand identity. The goal was to make the company’s identity more clearly visible – what we stand for, what drives us, and what defines our work.

At the heart of the new brand identity is the claim “the art of cutting”. It captures what has guided our work for more than 35 years: technological excellence, the highest precision, and the passion to go the extra mile.

As part of this process, our digital presence has been completely redesigned. The new website is clearly structured by materials, competencies, and industries. It also offers insights into our daily manufacturing work, our projects, and the people behind Waterjet.

The new brand identity marks a step that connects past and future. It builds on what has made Waterjet strong and creates space for what we will continue to develop together.

We look forward to welcoming you to our new website.

Fiber cement lid in precise close-up
Stainless steel honeycomb in precise close-up
Float glass cylindrical part in precise close-up
Aluminum impeller in precise close-up
Stainless steel gears in precise close-up
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